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Bittel and BMTS Sign Strategic Partnership Cooperation Agreement

2017/2/23      view:

 Rizhao, China– February 25, 2016
Bittel, the leading smart solution provider in the hospitality sector in China, has recently announced its foray in the UAE. Bittel’s entry into the UAE market comes as a result of the strategic partnership agreement with the UAE based, Bahri & Mazroei Technical Systems (BMTS). BMTS will act as their sole agent and local office for smart solutions in the UAE.
The strategic partnership between BMTS and Bittel is aimed at building joint cooperative venture in the UAE. The UAE market is one of most vibrant and booming tourism, financial and trade hubs in the Middle East region. With the Government’s growth strategy for the coming years, the hospitality industry is poised to be one of the fast growing sectors in the country.
Commenting on the strategic partnership, Mr. Sivakumar Subramanian, General Director of BMTS said, “We are extremely delighted to be recognized as the sole agent for smart solutions in the UAE for Bittel. Being a part of this industry and a leader in the hospitality sector for many years, BMTS has added more products to its portfolio. Hospitality smart solutions, is potential market mainly due to a number of hotel coming up in the UAE due to Expo 2020.”
Developers are now recognizing the needs and planning to launch more projects, anticipating the demand to meet the goals of Dubai Plan 2021. The next five to six years are expected to witness a sustained growth in the hospitality sector, with an increasing number of hotels and serviced apartments in addition to commercial and residential buildings. The Dubai Plan 2021 aims to make the city the most secure place in the world for residents and tourists alike. The demand for premium homes in Dubai is increasing, led by the city’s status as the region’s business and lifestyle hub.
Moreover, Dubai follows a comprehensive system of sustainable real estate solutions. The authorities have developed and implemented policies to enhance the emirate’s status as a leading destination for the development of integrated solutions for the realty sector at the global level. BMTS and Bittel look to be a part of and facilitate hospitality projects in the UAE. 
About Bittel
Bittel, namely, Shandong Bittel Intelligent Technology Co., Ltd., formerly, Shandong Bittel Electronics Co., Ltd., is established in 1989, Bittel was dedicated to hotel markets for more than 20 years. It established a good reputation and a large market share. Bittel offers comprehensive product line and solution for hotel Smart control devices. Its products include hotel telephone, multi-media player, Smart switch panel, MediaFi, Limark WiFi, Guesttec Entire Solution hotel solution. In domestic and international hotel Smart system market, Bittel Guesttec Entire Solution has been chosen and adopted by more and more high-end hotels, making it as one of the professional solution providers for hotel Smart devices market.
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About BMTS
Bahri & Mazroei Technical Systems (BMTS) is part of Bahri & Mazroei Group, one of the UAE’s largest providers of value-added solutions and systems for buildings and infrastructure projects. BMTS offers a wide spectrum of solutions - Fire Detection and Alarm Systems, Central Battery Emergency Lighting Systems, Public Address, Voice Alarm Systems, Building Management, Security and Access Control, Intelligent Lighting Controls, Power Solutions, Home Automation Solutions, Audio-Visual Solutions and Facilities Management Systems for different building and infrastructure categories in the region.
BMTS holds distribution rights for several trusted global brands, and the Group’s products and solutions have found their way into most of the region’s biggest landmarks. BMTS recently became one of the first companies in the Gulf region to win the prestigious international DALI Award for its sustainable solutions in the 382-high Trust Tower in Abu Dhabi.
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